This may have been a relatively low-key kit campaign from a digital perspective, when you consider what came before – but the launch event itself, at Birmingham’s famous ICC, was the biggest in Aston Villa’s history.
Once again a Villa and Nike joint-agreement, the imagery showed various player shots merged into an overall design.
There were several final shots produced, with players like Gabby Agbonlahor, James Collins, Emile Heskey and Nathan Delfouneso used.
This campaign was most significant as it was the first one to include training wear too as the digital team were tasked with good retail figures for that range, also.
Previously, the emphasis would be focused on the home kit or the away kit – but this season saw the warm-up wear promoted heavily too.
In other news, this was the first – and only – shirt sponsorship with FX-Pro.
Paul Brown 