The ‘One in a Million’ campaign showcased the power that big brands have – and also won the club’s marketing and communications team ‘Best Use of Social Media in Football’ at the Football Business Awards.
The concept was that when Aston Villa hit the 1 million mark on Facebook, the club celebrated the achievement by offering a money-can’t-buy prize for legend Ian Taylor to collect the winner – anywhere in the world – and take them to Villa Park for a top Barclays Premier League match.
After a live draw on the pitch at the game with Man City, Taylor then flew out to Sweden to pick up Markus Polkko for the upcoming Liverpool match.
But, not only that, Marcus and a friend enjoyed VIP treatment and stayed in the city centre with £200 spending money.
Markus’s name flashed up on the big screen as he was picked out from 6,500 entries.
What’s more the club also gave 10 runners-up an away shirt.
Paul Brown 