‘Ask Me Anything’ gave Aston Villa’s media and content team two things – a strong feature series and a recognisable visual identity.
Offering a moodier backdrop, it saw me interview a host of claret and blue celebrities about a wide range of subjects.
Step forward the likes of James Chester, Alan Hutton, Mile Jedinak and Robert Snodgrass from the first team.
But then I also spoke to former stars Emile Heskey and Stiliyan Petrov, Black Sabbath guitarist Geezer Butler and Harry Potter actor Oliver Phelps.
The Q&A series was also firmly in place at the same time we were trying to provide information around the chatbot software we had launched.
So we took the decision to use the feature to help tell that story.
Rather than a dry news story, the chatbot, called ‘Billy Bot’ took centre stage on ‘Ask Me Anything’.
This provided a simple and visual way of explaining the new functionality to fans.
Check out a range of these interviews in this blog.
Paul Brown 