This is, in my humble opinion, the very best piece the marketing and communications team produced during my time with Aston Villa.
It had everything – great story, superb music, emotive feel and proper star quality narrating the piece in the form of actor David Bradley.
It also had huge viewing figures on YouTube – 171k.
Interesting, on a side note, Jesus Garcia Pitarch – current Sporting Director – was asked on his arrival what he knew about Aston Villa.
His answer? He said that this video was one of the main reasons he held the club in such high esteem over the years.
This was produced in 2014 to mark 140 years of Aston Villa, again at a time of struggle on the pitch.
From a PR perspective, it helped fans see the bigger picture – that form is temporary and class is permanent.
Check out some of the comments from supporters below.
Martin Johansen: “This is so beautiful, my heart swells with joy.”
Karlos Tabb: “This is a very, very powerful reminder of why I’m Villa till I die. Beautiful.”
Steve Reeves: “I love this video. It makes me so happy. This is 100% why I’m VILLA TIL I DIE.”
Michael James: “I’m not ashamed to admit to having a little cry to this video about my beloved Villa.”
Paul Brown 