It’s true that video is still primarily the best tool on social media – but there’s a challenge if what you’re showcasing never changes.
Take archive footage.
As you can see, here I instigated the use of good infographic design to tell the story.
I found that it was both easy and lazy to use the same highlight reel year after year.
It’s important to think outside the box and always look for fresh approaches.
These design driven graphics, shown above, worked effectively for landmark calendar events – such as #OTDs and Birthdays – and I believe they proved to be a good storytelling weapon.
Paul Brown 