It’s important to remember the word SOCIAL in the term ‘social media’.
Gone are the days when you could use platforms like Twitter, Facebook and Instagram to purely push sales messages.
The introduction of these channels into the marketing mix saw the eyes of the various commercial departments light up in companies up and down the land.
But, while highlighting things like tickets, hospitality and merchandise is vitally important, of course, social media is a hub for engaging, informing and entertaining customers, too.
And, in fact, in creating content that customers love, they are far more inclined to buy product too – this is called “effective frequency”.
However, when attempting to bring humour to the party, some companies can get it wrong – very wrong.
But, as the team’s Digital Content Manager – and with a very good handle on PR – I feel Aston Villa got it right much more often than not.
Check out a selection of amusing content below.
Star Wars featuring Mile Jedinak
US Masters featuring Robert Snodgrass
London Marathon featuring John McGinn
Only Fools and Horses featuring Albert Adomah
Sliding up the table featuring Alan Hutton
Hitting the slopes featuring Robert Snodgrass
Paul Brown 