The graphics used to celebrate the various Happy Birthday messages of current and former Aston Villa players shows, in a snapshot, that you need to always ‘up your game’ on social media.
In the earliest days of platforms like Twitter and Facebook, the club account merely posted an editorial message while it quickly moved into being picture-led.
But as creativity has come to the fore over the past few years, new treatments to celebrate this milestone have emerged.
Not so much fresh media types, just improvements and enhancements to keep things moving forward.
From pictures, it moved to graphics, created by the in-house design team.
Then career highlights on video came to the fore.
From there it moved to illustrations – an emerging trend in social media, which shows no signs of letting up.
One of the most fun briefs was executed in-house as current and former player designs were separated out – with ex-stars given a stickerbook-style look while newer heroes had side-view head shots – check them out above.
The evolution is best shown below, with a variety of graphics used for Gabby Agbonlahor – offering a snapshot of how you need to constantly enrich your content.
Paul Brown 