One of the best things I’ve put together so far during my time at Manchester City has been the Long … More
Category: Work
Case Studies: My City Nightmare XI
This was a series I ideated in my first few weeks at Manchester City. It’s a spin on the classic … More
Case Studies: Celebrating ‘Icons’
One of the joys of working in content is the ability to harness all areas of creative – video, editorial, … More
Case Studies: Perfect social media response to Leeds crest reveal
In keeping with a brave, disruptive, entertaining strategy, Aston Villa’s media and content team saw an opportunity to join a … More
Case Studies: ‘The Big Interview’ series
It’s so easy for big sporting organisations to be defensive. That’s what I was keen to avoid when I talked … More
Case Studies: John Terry announced via WhatsApp
John Terry’s transfer announcement video – a spoof WhatsApp chat involving chairman, manager and players – enjoyed huge numbers on … More
Case Studies: Play-Off Final 2018/19 win
If you’re lucky enough to get to a major Cup Final, planning, planning and more planning is vital at every … More
Case Studies: Top 50 – Distinctly Villa
Football, much like life, works in cycles. You’re on top of the mountain one moment and the next you’re at … More
Case Studies: Grabban announced on Amazon Alexa
Move over Ricky Gervais, it’s Keith Wyness. Aston Villa’s content team confirmed the arrival of new striker Lewis Grabban in … More
Case Studies: Channelling Love Island
He didn’t make the impact he would have wanted in the claret and blue but Andre Moreira’s arrival at Aston … More
