Following on from the success of the Movie Poster campaign from the previous season, I focused on sound rather than … More

It was David Bradley who famously told us that “footballers are like actors” as he narrated Aston Villa’s ‘140 years’ … More

One of my key focuses when working in the media and content team was better brand storytelling. I was determined … More

In my last post, I made it clear that social cannot be used solely for sales. However, when you can … More

The content team at Aston Villa received huge praise – and huge numbers! – for several disruptive transfer announcements throughout … More

The graphics used to celebrate the various Happy Birthday messages of current and former Aston Villa players shows, in a … More

Aston Villa’s #MyVillaMoments season ticket campaign of 2017/18 earned multiple nominations collectively at the ‘Engage’ and ‘Football Business’ Awards for … More

Just because you don’t win a sporting final doesn’t mean you can’t revel in how you got there. This was … More

It’s important to remember the word SOCIAL in the term ‘social media’. Gone are the days when you could use … More