Gordon Cowans, Gary Shaw, Tony Morley, Ken McNaught, Kenny Swain and Colin Gibson were heroes in 1982 – and they … More
Category: Work
Case Studies: One in a Million
The ‘One in a Million’ campaign showcased the power that big brands have – and also won the club’s marketing … More
Case Studies: Bad Santa
‘Bad Santa’ was undoubtedly the most successful Christmas feature during my time with Aston Villa. Seeing two players – Micah … More
Case Studies: Kit Launch 2014/15
Continuing to push the boundaries – and also moving away from standard player video/picture reveals – the club found a … More
Case Studies: Kit Launch 2013/14
The 2013/14 kit launch was very much in two stages – tease and launch – and was groundbreaking for who … More
Case Studies: Kit Launch 2010/11
This may have been a relatively low-key kit campaign from a digital perspective, when you consider what came before – … More
Case Studies: Kit Launch 2009/10 – away shirt
The away kit for 2009/10 took on an added dimension with a campaign of its own – ‘When the Nation … More
Case Studies: Kit Launch 2009/10 – home shirt
The home kit launch for 2009/10 grabbed huge attention, with the ‘Bullring to Bullring’ road trip gaining a massive media … More
Case Studies: Kit Launch 2011/12
Villa Park was back at the forefront of the kit launch campaign for Aston Villa’s 2011/12 season. If 2008/09 involved … More
Case Studies: Kit Launch 2008/09
This was Aston Villa’s second season with Nike as kit sponsors and, importantly, the first campaign with Acorns as shirt … More
