Move over Ricky Gervais, it’s Keith Wyness. Aston Villa’s content team confirmed the arrival of new striker Lewis Grabban in…
Case Studies: Channelling Love Island
He didn’t make the impact he would have wanted in the claret and blue but Andre Moreira’s arrival at Aston…
Case Studies: Music CD theme
Following on from the success of the Movie Poster campaign from the previous season, I focused on sound rather than…
Case Studies: Movie Poster theme
It was David Bradley who famously told us that “footballers are like actors” as he narrated Aston Villa’s ‘140 years’…
Case Studies: Park Life blog
One of my key focuses when working in the media and content team was better brand storytelling. I was determined…
Case Studies: Tyrone Mings signing – marrying creative and commercial
In my last post, I made it clear that social cannot be used solely for sales. However, when you can…
Case Studies: #BolasieAnnounced
The content team at Aston Villa received huge praise – and huge numbers! – for several disruptive transfer announcements throughout…
Case Studies: Happy Birthday!
The graphics used to celebrate the various Happy Birthday messages of current and former Aston Villa players shows, in a…
Case Studies: #MyVillaMoments – data-driven personalisation
Aston Villa’s #MyVillaMoments season ticket campaign of 2017/18 earned multiple nominations collectively at the ‘Engage’ and ‘Football Business’ Awards for…
Case Studies: Play-Off Final movie theme – Star Wars inspiration
Just because you don’t win a sporting final doesn’t mean you can’t revel in how you got there. This was…
