He would prove to be one of the most popular players in Aston Villa’s modern era. But it all started…
Case Studies: Bad Santa
‘Bad Santa’ was undoubtedly the most successful Christmas feature during my time with Aston Villa. Seeing two players – Micah…
Video Interview: John Terry arrival
Here I talk to John Terry following his high-profile signing for Aston Villa in July 2007. The video achieved 53k…
Case Studies: Kit Launch 2014/15
Continuing to push the boundaries – and also moving away from standard player video/picture reveals – the club found a…
Case Studies: Kit Launch 2013/14
The 2013/14 kit launch was very much in two stages – tease and launch – and was groundbreaking for who…
Case Studies: Kit Launch 2010/11
This may have been a relatively low-key kit campaign from a digital perspective, when you consider what came before –…
Case Studies: Kit Launch 2009/10 – away shirt
The away kit for 2009/10 took on an added dimension with a campaign of its own – ‘When the Nation…
Case Studies: Kit Launch 2009/10 – home shirt
The home kit launch for 2009/10 grabbed huge attention, with the ‘Bullring to Bullring’ road trip gaining a massive media…
Case Studies: Kit Launch 2012/13
The 2012/13 season proved to be the first after the end of the Nike agreement but the emphasis was on…
Case Studies: Kit Launch 2011/12
Villa Park was back at the forefront of the kit launch campaign for Aston Villa’s 2011/12 season. If 2008/09 involved…
